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Interactive Amazon Store Experience for Temptation's Cat Treats

Temptation's Cat Treats is a popular pet food brand that specializes in cat treats. Their mission is to engage cat owners and offer tasty, fun treats for their feline companions. For this project, the goal was to create an engaging, playful mini ad site within their Amazon Store to boost user interaction and product awareness.

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Temptations cat treats

Objectives

  • 🙋🏻‍♀️ Boost user engagement
  • 🙋🏻‍♀️ Increase product awareness
  • 🙋🏻‍♀️ Integration with broader marketing campaign through interactive quiz and live content

Results

  • ✅ High user engagement with personality quiz and Lickables Live
  • ✅ Increased conversions through personalized recommendations
  • ✅ Improved brand awareness with memorable live content integration

Highlights

Temptations cat personality quiz

Interactive Cat Personality Quiz

The "Purrr-éé Quiz" featured a bright yellow background with engaging, multiple-choice questions to determine a cat's personality and eating habits. Based on the results, users received targeted product recommendations.

Lickables Live game show

Lickables Live Integration

Users could watch Lickables Live, a quirky game show featuring cat judges trying out different Creamy Purrr-éé flavors. The live broadcast was integrated seamlessly, driving higher engagement.

Challenges and Solutions

Temptations Marketing

The two biggest challenges we faced with this project were Amazon Store restrictions and real-time integration.

Amazon Store Restrictions

Building a complex, interactive React-powered experience within Amazon's platform was challenging, but we successfully optimized for performance while adhering to Amazon's guidelines.

Real-Time Integration

Incorporating live TV content required backend coordination. We leveraged APIs to ensure a smooth and seamless experience between the mini site and Amazon Live.

Ready for a Super Engaging Marketing Campaign?

This project demonstrated how combining interactive, personalized content with live entertainment can elevate a brand's presence on e-commerce platforms like Amazon. The playful design, quiz-driven personalization, and real-time integration created a unique and engaging shopping experience for both cats and their owners.