Samsung x Amazon Store Interactive Experience
A React-based interactive Amazon Store experience for Samsung's Galaxy lineup, integrating 360° views, immersive storytelling, and platform consistency across web and Amazon Fire.
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Temptation's Cat Treats is a popular pet food brand that specializes in cat treats. Their mission is to engage cat owners and offer tasty, fun treats for their feline companions. For this project, the goal was to create an engaging, playful mini ad site within their Amazon Store to boost user interaction and product awareness.
Objectives
Samsung wanted a sleek, interactive Amazon Store experience to highlight their Galaxy product lineup. The goal was to showcase the Galaxy S24 Ultra and other flagship products while engaging users through high-quality visuals and an immersive interface. The project included:
- A 360° product view using HTML canvas and Three.js
- An engaging, narrative-driven design to feature product highlights
- Consistency across Amazon's web store and Amazon Fire platforms
Highlights
360° Product View
A 360-degree product view, developed with HTML canvas and Three.js, allowed users to explore the Galaxy S24 Ultra from all angles, offering an immersive, hands-on feel for the device's design.
Platform Consistency
Created a cohesive design system compatible with both the Amazon Store and Amazon Fire, ensuring a seamless brand experience across platforms.
Challenges and Solutions
Amazon Framework Adaptation
Adapting Samsung's design within Amazon's in-house framework required balancing brand visuals with platform constraints. I optimized React components for smooth performance within Amazon's ecosystem.
360° View Integration
Implementing the 360° view was technically complex. Using Three.js with HTML canvas, I ensured the feature was performant and visually engaging, allowing users to inspect every product angle.
Results
High Engagement
Users engaged extensively with the interactive product views, leading to higher time-on-page and increased conversions.
Consistent Brand Presence
Achieved a seamless Samsung experience across Amazon platforms, reinforcing brand identity.
Scalable Design
Created reusable components, allowing for quick adaptation to future Samsung product pages on Amazon.
Wrap Up
This project highlighted how advanced interactive features like 360° views can elevate an e-commerce experience. By leveraging Three.js and an Amazon-friendly framework, I delivered an engaging, consistent experience that aligns Samsung’s brand with Amazon’s platform.