Samsung Galaxy: interactive Amazon store experience
Samsung wanted a sleek, interactive Amazon Store experience to highlight their Galaxy product lineup, integrating 360° views, immersive storytelling, and platform consistency across web and Amazon Fire.
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Gene KobilanskyRelated reading
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Objectives
- 🙋🏻♀️ Showcase the Galaxy S24 Ultra and other flagship products while engaging users through high-quality visuals and an immersive interface
- 🙋🏻♀️ Provide a showstopping user experience with a 360° product view using HTML canvas and Three.js
- 🙋🏻♀️ Engage users with a narrative-driven design to feature product highlights
- 🙋🏻♀️ Ensure consistency across Amazon's web store, mobile app, and Amazon Fire platforms
Results
- ✅ High user engagement (as evidenced by higher time-on-page and increased conversions)
- ✅ Seamless Samsung experience across Amazon platforms, creating a consistent brand presence
- ✅ Scalable design using reusable components to allow for quick adaptation to future Samsung product pages on Amazon
Highlights
360° Product View
A 360-degree product view, developed with HTML canvas and Three.js, allowed users to explore the Galaxy S24 Ultra from all angles, offering an immersive, hands-on feel for the device's design.
Platform Consistency
Created a cohesive design system compatible with both the Amazon Store and Amazon Fire, ensuring a seamless brand experience across platforms.
Pixel Perfect Design Implementation
With millions of users engaging in this experience, it was essential that the design implementation was pixel perfect across all devices and screens.
Challenges and Solutions
360° View Integration
Implementing the 360° view was technically complex. Using Three.js with HTML canvas, I ensured the feature was performant and visually engaging, allowing users to inspect every product angle.
Amazon Framework Adaptation
Adapting Samsung's design within Amazon's in-house framework required balancing brand visuals with platform constraints. I optimized React components for smooth performance within Amazon's ecosystem.
Ready for an interactive e-commerce experience?
This project highlighted how advanced interactive features like 360° views can elevate an e-commerce experience, if executed properly. Ready to take your e-commerce experience to the next level with interactive features like this? Let’s chat.