Web Dev.
Done Right.
Home of the 1 week prototype. ↓ Send me a note to get started.
built better with lansky.tech
70% of technology projects fail because they solve the wrong problem
Not finding a good enough solution, too much complexity, ignoring users... There's so many ways good ideas can lose steam.
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Beautiful new idea
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Design tons of features
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Project overruns
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Project fails
Solutions
We like to start small & iteratively
build a lean, profitable product
We specialize in three core areas: , , and
- High-performance, real-time web applications. Streaming video, auth, payments, and seamless UX across all devices
- Customize and optimize your checkout experience. Handle subscriptions, partial payments, trial periods, upsells, downsells and more.
- Convert visitors into customers with fast-loading landing pages, immersive product showcases, and easy content management.
Your UX is great! Best onboarding I've seen in any course period.
Omar Z
Since the new site went live, we've received nothing but positive feedback from the teachers and coaches who use it
Katy W
Gene worked tirelessly to deliver the work I wanted within the agreed upon time period.
Shawn S
Hello. I'm Gene.
👋 Gene Kobilansky, a technology leader with proven success at Fortune 100 companies and startups alike. From creating a custom Amazon experience for Samsung to scaling a fitness and training platforms to 120,000+ users, I specialize in creating high-impact digital solutions that drive measurable business growth.
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Enterprise-Grade Solutions
Whether it's an Oracle ERP implementation or a custom e-commerce platform, we deliver scalable solutions that delight users. One recently launched video streaming upgrade achieved a 93% improvement in user experience.
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Growth-Driven Development
From helping a charity improve their donation conversion rate by 7% to generating $30,000+ in savings through a franchise billing system, we deliver measurable results. Our solutions combine technical excellence with proven business impact.
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Full-Stack Expertise
With deep experience in React, Node.js, AWS, and modern web technologies, we build end-to-end solutions that directly address your business needs.
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Product Leadership
From leading development teams to managing multi-million dollar projects, we bring proven experience in product strategy and technical execution to every engagement.
Whether you're looking to launch a new digital product, market your brand, or improve your checkout experience, our blend of enterprise experience and startup agility positions us uniquely to help. We don't just build solutions — we partner with you to create lasting technological change that drives real business growth.
Recent Work
Check out some of our latest projects and case studies
Get in touch
Save hours of repetitive code and ship faster!
Free & Clear
Kick off a 1 week project
We use AI-augmented development to ship a working prototype in a week.
- A call with me to define your business problem.
- Establish goals and expectations
- Outline a solution to explore
- Start with one simple project we can launch in a week
No commitment.
FAQ
Frequently Asked Questions
- We specialize in three main areas:
- High-performance web applications with real-time features, streaming video, authentication, and payment systems
- Custom e-commerce solutions with optimized checkout flows, subscription management, and payment processing
- Conversion-focused marketing sites with immersive product showcases and content management systems
- While both are accessed through browsers, they serve different purposes:
- A website primarily delivers information to visitors - like a digital brochure. Even with a CMS, it mainly focuses on content presentation and basic user interactions.
- A web application is interactive software that runs in the browser, allowing users to perform complex tasks, manipulate data, and create content. Examples include email clients, project management tools, or online banking platforms.
- Increasing online sales requires a well-optimized e-commerce infrastructure:
- High-converting checkout pages with multiple payment options (credit cards, digital wallets, buy-now-pay-later)
- Mobile-first design ensuring seamless shopping on all devices
- Smart upsell systems that suggest relevant products during checkout
- Flexible subscription options for recurring revenue
- Performance optimization for fast page loads and reduced cart abandonment
- Analytics integration to track and improve conversion rates
- Anything can be built. Our goals is to find the leanest version of your product. That's the hard part.
- Success is measured through concrete business outcomes:
- For e-commerce: conversion rates, average order value, and checkout completion rates
- For web applications: user engagement, retention metrics, and system performance
- For marketing sites: lead generation, bounce rates, and conversion goals
- Cool, contact us by email: 💌 hi@lansky.tech
🇺🇦Supporting Ukraine
As someone born in Ukraine, the ongoing war has deeply affected me personally. Each morning begins with checking news updates, hoping to see more Ukrainian territories liberated and our people freed. In response, I've made it my mission to actively support the Ukrainian cause by collaborating with Ukrainian developers and companies whenever possible. Our company has consistently supported various humanitarian and defense initiatives.
If you'd like to join in supporting Ukraine, here are some impactful ways to help:
Direct Support Organizations
- Ukraine Defense Fund
One of the most effective USA-based charities providing high-impact front line support.
- Gators4Ukraine
A Florida-based charity working directly with front line troops.
- United24
The official Ukrainian Government fundraising initiative.
Stay Informed
- Timothy Snyder
Yale University Professor of History and author of "On Tyranny" - offering essential context for understanding the situation in Ukraine.
- Denys Davydov
A Ukrainian pilot providing daily situation updates from the ground.
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